HUGO

HUGO is a brand for men and women with a unique sense of style and who are looking for clothing with a high-quality design. Every refined and free-spirited man or woman is sure to find his or her favourite item in HUGO's stylish and distinctive collection, which includes both casual items and items with a progressive and modern look and feel, in which tailoring and an individual approach play a major role in order to create the most creative and powerful garments. The HUGO collection is therefore for everyone who dares to think a little out of the box!
 

The birth of HUGO

Originally, the HUGO brand was part of the Hugo Boss umbrella brand, until in 1993, Hugo Boss was split into three separate lines. One of these lines became the HUGO brand, the line known as the most progressive of the three. In 2017, even more focus was placed on the HUGO brand by establishing HUGO as one of the two brands at the top of the Hugo Boss chain. As a brand, HUGO has mainly focused on designing garments where trends were closely followed. From smart and casual items to eye-catching items with the most interesting prints, it's all reflected in the HUGO collection.

Not only men can find their way in this outspoken collection, for women too, a lot of time is spent on designing the most beautiful items in order to create a collection as versatile as possible. In both the men's and women's collection, the characteristic HUGO details, expertise and craftsmanship are clearly visible, while the trendy finishing touches are certainly not forgotten. Every stylish individualist, male or female, can make confident statements with the progressive items from HUGO.
 

The values of HUGO

Although the HUGO brand distinguishes itself from other brands with its distinct sense of fashion and style, the brand is also known for its high demands on quality and perfect fit. In addition, HUGO believes it is not only important that every item of clothing is of high quality and provides ultimate comfort, but also that great attention is paid to innovation and sustainability. With all of the above factors in mind, HUGO ensures that a great deal of time is devoted to customer satisfaction, by delivering products that are created on the basis of values that the brand itself truly espouses.
 

HUGO for men

The HUGO Menswear collection is made up of clothes for men that are ahead of fashion trends rather than following them. The clean-cut designs with their individual, unique and tough touches go completely against the principle of thinking in compartments. This is why the true style individualists always manage to create new outfits with the items from the HUGO Menswear collection. The combination of modern tailoring and casual influences is the perfect cocktail for unusual looks that will appeal to any trendsetter.
 

HUGO for women

The HUGO Womenswear collection offers plenty of styles with a distinctive look, ranging from modern and sophisticated tailoring to items with a casual look and dresses that are the centre of attention on occasions. This collection is about more than looks. The items of the HUGO Womenswear collection reflect the character of the stylish and individual woman who wears them. No combination of different items is too crazy, because that's exactly what makes every woman make a statement.
 

Order HUGO online

Have you found your favourite HUGO garment to add to your quirky and stylish wardrobe? Then don't wait any longer and order it quickly and easily online in our webshop. We will start working on your order immediately, so that you will have your item at home as soon as possible.