Elvine

Elvine - dedicated maker of city function jackets. With city function they mean functional features for a regular urban lifestyle. The concept city function also includes stylish design for the city rather than an outdoor lifestyle.

As true Gothenburgians with the harbour, a sense of humour and bad weather in their blood, the city has become the very basis of their existence. The unpredictable weather has pushed them to design solid, functional jackets for a city lifestyle and as inhabitants of Sweden's second city with a strong worker culture, they feel comfortable in an effortless collection. But best of all is the pleasant atmosphere in Gothenburg, which has made Elvine an exuberant and welcoming brand for all people.

History of Elvine

Elvine was founded in 2001 by the Swedish street artist Daniel Mänd. He named the company Elvine in homage to his grandmother Elvine Mänd, a rigorous seamstress from Estonia who fled to Sweden’s second city Gothenburg in the 50’s. Her creative grandson inherited her passion for craftsmanship, genuine quality and a keen eye for detail.

Growing up on the streets in a suburb called Kortedala, Daniel wanted to create something that came entirely from him and Gothenburg’s unrefined street culture, but made in the tradition of his grandmother. Elvine was born, and has since then offered casual no-nonsense clothes with a touch of smartness and great fit for a relaxed lifestyle in the city. In other words, sophisticated clothes for unsophisticated behaviour that suit sidewalks rather than catwalks.

The harbour city of Gothenburg is at the very heart and soul of Elvine. They find great inspiration in the pleasant atmosphere – a relaxed and friendly attitude combined with a great sense of humour and playful approach. Their heritage deeply rooted in a humble worker culture, at Elvine they take pride in making affordable, but stylish collections for all kinds of people in most situations. And last but not least, Gothenburg is known for heavy rain and wind, which has had a major impact on Elvine in regards to their focus on designing stylish jackets with functional features. Elvine simply makes jackets for a bearable lifestyle in Gothenburg and other cities alike.

Elvine jackets

From the moment Elvine launched their first jacket, they have been associated with great jackets. This was not a conscious decision, but living in a city where one minute there is heavy rainfall and fierce wind and the next the sky cracks open to offer some sun just to let the rain take over again one hour later, it was only natural that functional jackets for a smart urban lifestyle stood out on the collection agenda.

At Elvine they take great pride in their research and development work when designing and producing their characteristic jackets. They put a lot of time and effort into finding new interesting fabrics, paddings and other material, and smart details, fits and solutions or techniques to constantly develop new up-to-date jackets. As they have been working with the same suppliers and factories since the beginning, they know them well and have made sure that they share the same basic values when it comes to working conditions, animal rights, environmental responsibilities and other important ethical issues.

Elvine frequently collaborate with friends and other talented people, like the well-known street artist Ekta who has created t-shirt prints, or Ollio who painted a wonderful mural in their store in Stockholm. And they have listened to creatives in Shanghai, Reykjavik and Tokyo to create the ultimate functional jackets for their specific cities. They have collaborated with the amazing artist Linda Spåman and her Äkta Spåman Podcast. Of course they also give back to their community. For several months they offered Creators Inn, a hotel room where creatives from all over the world could stay for free. And they ran a campaign together with ad agency Forsman&Bodenfors where each pair of jeans sold gave someone in need a home shelter for a night.

Order Elvine online

Have you found your favourite Elvine jacket online? Order this easily at our webshop. We will work on your order immediately, so you will receive your new jacket as soon as possible.