Bjorn Borg

Björn Borg was set up by the world-renowned top tennis player who managed to get multiple trophies from the biggest tennis tournaments, such as Roland Garros and Wimbledon. In addition to the tennis court, Björn Borg also proves his business instinct by setting up a fashionable brand. Björn Borg's collections focus on quality and comfort, always with a playful nod to sport. The brand now focuses not only on underwear, but also on other fashion accessories and clothing for sporty types. The summer collection of Björn Borg is all about stress-free and relaxed living. It is time to merge with nature and find your inner peace. In terms of underwear, this means soft materials, modern colour palettes and beautiful pastel colour.

Björn Borg is a Swedish sports fashion brand for people who want to feel active and attractive. With passion and dedication, they design products that combine unique expression, perfect fit, good functionality and long-lasting quality. Not only will they change the way you look, but more importantly the way you feel. They inspire people to be more through our belief that sports can make our minds, souls and bodies become something more than what they are today, and that anyone can become anything. At The Little Green Bag you will find an extensive collection of Björn Borg who dares to stand out, both on the sports track and beyond.

Underwear collection

It was 1984 when iconic tennis legend Björn Borg launched his first fashion inspired collection followed by underwear in 1989. They’ve been perfecting underwear for over thirty years. Designing and redesigning. Improving and evolving while staying true to their fashion heritage. They’ve never taken any shortcuts because you can’t compromise on the perfect fit. This is the sum of all their efforts. These are the best underwear you’re ever going to wear. Perfected since 1989.

Björn Borg is a Swedish sports fashion brand for people who want to feel active and attractive. With passion and dedication, the brand designs products that combine unique expression, perfect fit, good functionality and long-lasting quality. They’ve been perfecting underwear for over thirty years, these are the best you’re ever going to wear. Not only will they and our their performance products change the way you look, but more importantly the way you feel. Björn Borg inspires people to be more through our belief that sports can make our minds, souls and bodies become something more than what they are today, and that anyone can become anything.

Loungewear collection

The loungewear from Björn Borg consists of products with a unique appearance, a perfect fit and are made of good durable quality. With the jogging pants, sweaters, cardigans and socks from Björn Borg you will feel like your oasis of peace and comfort. Nice items for sports, but also for a relaxing day at home on the couch.

Sustainability

B.Tomorrow represents their journey towards a more sustainable future. It represents every step they take within their organisation to contribute to this common goal, but also their hope to inspire other to do the same. It stands for the idea that together; we can make a difference. In short, it is a vision and an approach in one: let's lead our lives to contribute to a better tomorrow. Let's B. Tomorrow!

Sustainability at Björn Borg is about:

- To relentlessly work to reduce the environmental impact through sustainable materials and modern production techniques.
- To secure human rights, good working conditions and fair salaries for workers in their factories are thoroughly followed.
- To enforce strict regulations around the usage of chemicals and water.
- To perform rigorous quality controls to secure long-lasting products with excellent fit.
- To constantly work to find better solutions for sustainable logistics.

For each collection, they introduce new products made from sustainably sourced materials and their goal is that by 2022, 100% of their products will be sustainable.

Their products are always developed with sustainability in mind. The brand is constantly making sure that they are up to speed with the latest sustainable materials and production techniques.

To make their products as long-lasting as possible, the sustainability team makes rigorous quality controls, checking for pilling, shrinkage, and colour bleeding. They also test how their products behave in real life and have independent inspection firms visiting their factories during and after production, securing high-quality standards for sewing and fit, and making sure that no banned chemicals are used. All their sustainable products are marked with the green B. Tomorrow logo, and the share of sustainable products is constantly increasing.

Apart from the B. Tomorrow logo, you will occasionally find two other symbols on our B. Tomorrow products. These are used to clarify why that product made it to the B.Tomorrow range. Is it because it is made from a sustainable material or that it was produced through a sustainable process? Or both?

Order Björn Borg online

Have you found something fun from Björn Borg? Order your favourite item online in our webshop. We will immediately start working with your order and ensure that it is delivered to you as soon as possible.