Superdry

Superdry is an exciting modern brand that focuses on high quality products that combine vintage Americana and Japanese graphics with British style. They are characterised by high quality fabrics, authentic vintage washes, unique details, trend-setting hand-drawn graphics and form-fitting styles. The brand's distinctive character gives it an exclusive appeal and international celebrities are among its followers. Superdry has both a wide and deep range of clothing and accessories. The Little Green Bag therefore has a lot of fun and different items from this top brand.

Superdry sells its products in 46 countries and therefore has a significant presence around the world. The company has over 515 Superdry locations.

Sustainability of Superdry

Superdry is currently striving to become the most sustainable publicly traded global fashion brand by 2030. Superdry understands that sustainability is becoming increasingly important and is committed to making a positive change for current and future generations. They want to make a difference in the world and make a clear impact. Ultimately, Superdry's goal is to leave a positive environmental legacy.

In addition, on Earth Day, Superdry donates 5% of the profit from every sustainably produced product they sell - organic cotton, recycled cotton, low impact and vegan - to environmental causes.

Significant achievements so far are that Superdry:
- has produced 97% fewer direct emissions since 2014 than before;
- Made 22% of its cotton range organic by 2020;
- trained over 2798 farmers in organic farming since 2018;
- introduced recycled polyethylene padding in 2020 - preventing a total of 34 million plastic bottles from entering the ocean
- has used low impact fibres for production since 2020;
- by 2020, replaced all (4 million) ecommerce bags from plastic to FSC Certified recyclable paper - and introduced all (8 million) retail bags to a lighter weight version, reducing their carbon footprint by around 60%.

Shop Superdry online

Got your eye on a cool Superdry item? Then order it quickly and easily from our webshop. We will start processing your order straight away so that you receive your new purchase as soon as possible.