Selected Homme

Based in Denmark, SELECTED is an international brand for men and women, providing modern consumers a unique offering of style and craftmanship at an attractive price point. They always strive to add an edgy touch to their progressive styles and aim to offer collections that can be the base to any wardrobe, always in sync with the current tendencies.

They aim for quality over quantity, which is why sustainability is a main focus for them. Every collection should be more sustainable than the last. This underlines the responsibility tey take for their future environmental footprint. With SELECTED you are never out of style but have a quality that is built to last.

Dressing well is not an art that has been lost. It is simply a question of having a more considered approach to style. About knowing the classics while celebrating new inspiration in all its forms. It’s not required to spend years learning the secret and constantly changing peacock codes of Pitti Uomo or stalking all the latest Instagram stories from influencers being paid to flog the latest trends. In essence a lot more simple then that: Appreciate the classics. Stay sharp. Dress well.

Brand philosophy

Sustainability is a major focus to them. In fact, it’s one of their core values.
But they are not a sustainable brand. They recognise the inherent contradictions that exist between fashion, consumption and sustainability. Afterall, these are, in many ways, mutually exclusive. But do they need to give up on fashion in order to take sustainability seriously? Our relationship with our clothes is a complicated one. We can’t live without them, but we can make the pieces we choose to invest in count. Of course, lasting and real change requires everyone to get involved. Us. You. It calls for us all to choose better. To keep learning, trying, changing, and improving.

Every day they try to do better. They try to make more sustainable choices, so it’s easier for you to make them too. Committed to making better choices across the business. Responsibly Crafted is a brand philosophy. It ́s a promise of working with sustainable fibre selection and material innovation. It guides them across their entire business. From supplier selection, garment detailing, store design, visual identity, marketing materials, packaging, events, and collaborations. They call it a more considered business approach.

Clothing from Selected Homme

SELECTED HOMME expresses their passion for great quality and a tailored approach with a focus on minimalism for the modern man. He is able to mix and match the different styles, but boring is never a part of that. Every style is in tune with the current tendencies, but with a classic twist. The quality is never compromised, ensuring styles that will last.

The Selected man has an inimitable style – yet looks accessible. He never compromises on quality and enjoys building his personal narrative through his wardrobe. His definition of value is a combination of stylish longevity with a modern touch. When he adds to his wardrobe the styles mix seamlessly with the colour palette and items that are already present.

Understated coolness. He is the very essence of relaxed sophistication. He never looks like he tries too hard and he constantly aims for an effortless and easy going vibe. He is nerdy about materials, clean lines and functional pieces that fits as equally well on a bike as when he needs to grab his eighties Mercedes.

Timeless with a twist. For him, elegance resides in timeless pieces with details to keep things interesting and edgy. He does not want to look like everyone else, which is why he enjoys fresh and surprising detailing on classic pieces. He likes adding a personal twist with a vintage watch, a pair of limited trainers or that had to get co-lab.

Always in the know. He exudes the kind of confidence that only comes though experience. He is educated about the world and knows that secret little bar in the backstreets of Pigalle, as well as the name of the new chef, who just returned from Peru and is opening a new place in the meat pack district of Copenhagen.

A man of the world. Travelling is one of his big passions and he is well-known around the bustling major hotspots. Marrakesh and Tokyo are two of his favorite cities and for some reason he keeps coming back to Los Angeles. He detests conference and business hotels opting for smaller boutique venues instead.

An active life. He lives an active lifestyle and needs his wardrobe to work equally well in the office as on the road. He would never want a job that leaves him stuck in a boring cubicle and enjoys the everchanging nature of running his own business. When he leaves the apartment in the morning he often packs for the whole day including his gym kit and an extra t-shirt.

Order Selected Homme online

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