Selected Femme

Based in Denmark, SELECTED is an international brand for men and women, providing modern consumers a unique offering of style and craftmanship at an attractive price point. They always strive to add an edgy touch to their progressive styles and aim to offer collections that can be the base to any wardrobe, always in sync with the current tendencies.

They aim for quality over quantity, which is why sustainability is a main focus for them. Every collection should be more sustainable than the last. This underlines the responsibility tey take for their future environmental footprint. With SELECTED you are never out of style but have a quality that is built to last.

Too much of the fashion industry is about mindlessly chasing the latest trend. Always hunting for the new and spectacular and never appreciating that great style is about more than a glitzy fad. This permanent quest leaves Selected Homme exhausted and dissatisfied and far too often looking like some crazed stylist’s walking fantasy or nightmare.

Dressing well is not an art that has been lost. It is simply a question of having a more considered approach to style. About knowing the classics while celebrating new inspiration in all its forms. It’s not required to spend years learning the secret and constantly changing peacock codes of Pitti Uomo or stalking all the latest Instagram stories from influencers being paid to flog the latest trends. In essence a lot more simple then that: Appreciate the classics. Stay sharp. Dress well.

Brand philosophy

Sustainability is a major focus to them. In fact, it’s one of their core values.
But they are not a sustainable brand. They recognise the inherent contradictions that exist between fashion, consumption and sustainability. Afterall, these are, in many ways, mutually exclusive. But do they need to give up on fashion in order to take sustainability seriously? Our relationship with our clothes is a complicated one. We can’t live without them, but we can make the pieces we choose to invest in count. Of course, lasting and real change requires everyone to get involved. Us. You. It calls for us all to choose better. To keep learning, trying, changing, and improving.

Every day they try to do better. They try to make more sustainable choices, so it’s easier for you to make them too. Committed to making better choices across the business. Responsibly Crafted is a brand philosophy. It ́s a promise of working with sustainable fibre selection and material innovation. It guides them across their entire business. From supplier selection, garment detailing, store design, visual identity, marketing materials, packaging, events, and collaborations. They call it a more considered business approach.

Clothing from Selected Femme

SELECTED FEMME is fierce and vibrant with styles rooted in quality, but always with a splash of excitement to stand out. Their femme collection is within the contemporary style, but always with high attention to detail to enable an expression of individual style.

The Selected woman is progressive and fierce. She dances to the beat of her own drum and exudes confidence and empowerment. She loves the freedom to display her personality by creating her own personal expression and style. She is not a slave to the latest fashion craze, but seamlessly mixes trends with classics and new with vintage. Quality and Scandinavian minimalism defines a large part of her wardrobe – but never in a predictable manner.

Conscious curiosity. She appreciates brands that have a conscious approach to clothing. She aims for more sustainable choices in her everyday life, and her choice of clothing is not an exception. She is intrigued by reusable fabrics and organic cotton. She aims for quality and thoughtful pieces that last longer – and of course makes her look good.

Not a follower. Dressing well is not depended by trends but on style. She depends on classic cuts, quality fabrics and contemporary colors, giving her the space to be creative in her choices every day. Her style is her personal narrative and even when she looks her most casual, you can be sure that it has all been thought through.

Effortlessly chic. She is attracted to minimalistic pieces, but never boring. She is a master in layering and gravitates towards fabrics that enables her to move and lets her body breathe. Her job in the creative industry demands that she is able to be on her feet and move around most of the day, while still looking effortlessly chic.

The devil is in the detail. For her, luxury is within the fit and quality of the garments. She loves small details that gives a subtle splash of excitement and enables her to express her own individual style. She would rather invest in quality items over quantity.

Life is an Adventure. She has a thirst for exploration in life as well as in her style. The world is a big place but she intends to see as much of it as possible. She hasn’t quite made to Beirut yet, but have been wanting to go for ages.
 

Order Selected Femme online

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