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Muchachomalo

Muchachomalo
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Muchachomalo

As a young lingerie trader, Shirley Schoonebeek owned two high-end lingerie shops. Six years later, she opened an underwear shop for men and women at Schiphol Plaza. A modern shop in an international location where men do not have to be afraid to walk into a lingerie shop. After a few years in the industry, she was looking for a brand with a story - something to talk about, to think about - something different from the rest. When she could not find it, she decided to create it herself. It wasn't to be a brand that followed trends, so she collaborated with real artists to create unique prints: a label that would appeal to men to embrace their inner 'Bad Boy'. This collaboration resulted in the brand we know today.

Muchachomalo grows and innovates in the field of materials and fit and expands more and more in different designs and colours.
The Muchachomalo cannot be captured in one man. It is a wild character that lurks in several men. Muchachomalos are of all ages. They come in different forms. But they have a few things in common....


The Muchachomalo

The Muchachomalo, Spanish for 'Bad Boy' is authentic. It is inspired by the Spanish 'estilo de vida, carpe diem y corazon': seize the day with all your heart and make everything you want possible. His inner rebel is naughty and playful. He is confident, knows his mind, is focused on his goals and takes risks. As a natural leader, his ideas and enthusiasm resonate with others. He works hard and blows off steam on his adventurous weekends. He is rarely alone. Friends appreciate him for his courage and honesty. Women find him extremely attractive. He is charming, takes care of himself, is fit and confident. He is independent and a bit mysterious. The Muchachomalo man inspires and surprises. And like most men, he never really grows up ... that little 'Bad Boy' sparkle is never far from the surface.


Wearable art

Every year Muchachomalo introduces a collection that tells a story - stories inspired by real-life and real feelings - what's happening in the world, what people are thinking about, or even the simple beauty of an era or place. Every collection has a message. It gives people something to think about or talk about. Once a theme is chosen, the design team begins to artistically translate a story into wearable art. Each print undergoes a selection process before it is added to the collection. The Muchachomalo prints are all hand-designed by in-house artists. Muchachomalo makes art wearable for everyone.

Because of the perfect fit and quality of the boxers, the products of Muchachomalo are extremely comfortable. Besides comfort, the design is another important pillar of the brand. Muchachomalo makes a statement with every collection.

Don't take life too seriously, life is a party!


What Muchachomalo stands for

Rebel
Life does not come with a manual. Luckily, because if we would have to follow rules, we would miss all the fun. The brand is young, adventurous and they go straight for their goals.

Wearable Art
Art on the wall or on your mantelpiece? Cool! But art that you carry with you, that everyone sees. Michachomalo makes it possible! Wear art!

Comfort
Fashion over comfort? That's not necessary at all! Not only their products but all their business processes are designed for your comfort. Experience it yourself.


Order Muchachomalo online

Do you have an item of Muchachomalo in mind? Then don't wait any longer and order it quickly and easily online in our webshop. We will immediately start working on your order so that you will receive your purchase as soon as possible.