Levi's

The Levi's® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi's® jeans have become one of the most recognizable garments of clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi's® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Their range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.

The history of Levi's

At the height of the California Goldrush, Levi Strauss, a Bavarian immigrant, established a textile trading company in San Francisco in 1852. During his work, he discovered a need among hardworking people: clothes made to endure anything. He and tailor Jacob Davis combined copper rivets with sturdy denim, which he researched in the first waist overalls in 1873. The 'jeans' were born.

What started as an invention for the American worker became the uniform of progress. These functional garments were worn by miners, cowboys, rebels, rock stars, presidents, and ordinary men and women. It wasn't just the clothes people worked in, they lived their lives in them. But Levi's® jeans are more than that. They're the purest wearable form of authentic self-expression. They carry the signs of life, the shapes of our bodies, the memories of our adventures. Levi Strauss & Co. is one of the world's largest clothing companies and world leader in jeans.

Levi's® does it better

The word 'sustainable' is used all the time nowadays. Therefore Levi's® finds it important to be clear in what way they use the word. For Levi's®, sustainability is about making better choices, such as purchasing more sustainable materials and finding ways to use less water. It's also about making better clothes like WellThread™, their most sustainably designed collection. And it's about making sure every step they take helps the planet and the communities that live together. The brand has always been committed to doing the right thing, and making sustainable clothing is part of that as far as they're concerned.

Levi's® WellThread™ collection is their most sustainable collection. All garments are designed and shaped based on four guiding principles: materials, people, environment and method. The clothing for Levi's® WellThread™ is made in factories where the well-being of the employees is central.

Underwear and socks

With us you will find the finest underwear collection and socks of the Levi's® brand. Shaped by the past and inspired by the spirit of the future, Levi's bodywear has applied a number of updates to its 2020 collections. Steady growth, original packaging and a new three-pillar collection will introduce us to a new decade. Levi's has elegantly stood the test of time with pure eyesight. Versatile and durable, their pillar of movement honors the future of both people and the planet. Made of Tencel, it is a modern approach to complete movement, with morality. A more sophisticated product with a luxurious and tonal design. With Levi's underwear and socks, you know you're comfortable and don't have to worry about comfort.

Order Levi's online

Have you found a nice item from Levi's and can't wait to receive it? Then order your favorite garment quickly and easily in our web shop. We will immediately start working on your order so that you will receive your purchase as soon as possible.