Lacoste

The Multi-Talent behind Lacoste: René Lacoste. The gentleman who is labelled an international tennis champion, ingenious inventor and the man who inspired a whole new lifestyle. Lacoste followed his dream and with this began his career.

René Lacoste was not destined for a career in sport. But this completely reversed when, at the age of 18, he made the crucial decision to fully focus on his passion for tennis. He went for it and trained tirelessly to perfect his strength, precision, and concentration. It was never good enough and he forced himself to be as 'perfect as possible'. If he lost a game, he also pepped himself up to learn from it and keep going. And that proved to be an effective approach: he won several major tournaments and was part of the French team that won the Davis Cup two years in a row.

Traditional tennis brand

Before Lacoste became big all over the world, the traditional tennis style was one with long sleeves, pleated trousers, and waists with belts. René changed that; he understood better than anyone how important it was that comfort was a priority when it comes to tennis clothing. Completely against the tradition of that time, he shortened the sleeves of a typical tennis shirt to create the first comfortable polo. For the first time, designs were embroidered with a core-branding crocodile, making them unmissable and always recognized.

All his friends and family went to dress in the well-known polo shirt. This was the moment Lacoste's founding principles were laid. In the years that followed, he continued to innovate and came up with countless inventions in the field of tennis.

Lacoste sneakers

With a pair of Lacoste sneakers on your feet, you go for sporty elegance. The sneakers are not only useful for practicing a sport, but also especially suitable to look good and fun. Do you like a sporty look? Then of course these sneakers are not to be missed. The French fashion label has several timeless trainers in its range. For example, you can find the sneakers in the basic colours black and white. So, you know that they can be matched with every outfit and that is very convenient!

The Lacoste sneakers are of course also equipped with the well-known logo with the green crocodile. So, it is certainly not to be missed that it is Lacoste!

Order Lacoste online

Do you have a cool pair of Lacoste sneakers on your mind? Then don't wait any longer and order it quickly and easily online from us in the web shop. We will start working on your order immediately so that you will enjoy it as soon as possible. Next thing you know, you'll shine your sporty sneakers wherever you go!