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G-Shock

G-Shock
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G-Shock

Over 30 years ago, a CASIO engineer won the battle against the laws of nature. He created a watch that was resistant to impact and centrifugal forces and that could also withstand high water pressure. Since then, the name G-SHOCK has been synonymous with pushing boundaries and going your own way. G-SHOCK was developed when watches were still considered fragile instruments. It all started with a young CASIO engineer who dreamed of designing "a watch that doesn't break, even if you drop it".

CASIO caused a stir in 1974 with the first digital watches and has had a strong influence on the watch market since the 1980s with the development of the G-SHOCK watch, which is considered virtually indestructible. The first G-SHOCK, the DW5000, was launched in 1983. What followed was an unprecedented success story, as the G-SHOCK models with their angles and edges became the favourite model of urban youth internationally.

Soon the shock-resistant G-SHOCK watches became synonymous with robustness, innovation and multi-functionality. Finally, you no longer had to take your watch off when you went skateboarding or BMX-crossing. Drops and knocks - no problem for the G-SHOCK. Everyday use, sports or extreme stress in outdoor activities - G-SHOCK watches have been reliable all-rounders for almost 35 years and are ideal for any situation. Today, G-SHOCK has earned the privilege of being worn by men who accept no limits.


Foundation of G-SHOCK

In the early 1980s, Kikuo Ibe was CASIO's leading watch designer. In 1981, he established a project team of just three members to realise Ibe's vision of an indestructible watch. Their efforts were focused on the realisation of the Tripe 10 concept. The most diverse materials were tested; the shock resistance of the first prototypes had to meet the toughest requirements. But Ibe was still not satisfied. Even the hard metals did not sufficiently protect the digital interior from impacts and other external influences. Months of hard work followed, pushing the team to their physical and mental limits, but the goal remained unattainable...

Around that time, Ibe was watching children playing in the park and realised: "The impact of the ball coming down has absolutely no influence on the inside of a bouncing rubber ball". This led his team to develop a watch with a hollow casing, in which the module was housed almost floating in the case. The long and difficult test phase lasted almost two years. But after continuous optimisation of the development of the housing and various components on more than 200 prototypes, the first shock-resistant G-SHOCK was launched on the market in 1983. Revolutionary ideas such as a "hollow" case construction, all-sided protection and the inclusion of shock-absorbing material on key components formed the basis of the G-SHOCK Toughness and the shock-resistant construction that would completely change conventional watch design and underpin every G-SHOCK to this day.


The G-SHOCK Watches

G-SHOCK watches not only impress with their rugged design but also with their technical sophistication: from environmentally friendly solar cell technology and Bluetooth® to GPS and radio technology, G-SHOCK has always stood for state-of-the-art technology.

A 10-year battery life, water-resistance up to 10 bar and shock resistance up to 10 metres drop. These are the three original requirements of the Triple 10 concept. The stable shape and robust design were the result of the developers' desire to create an indestructible watch. Since the introduction of the first G-SHOCK in 1983, the watches have been continuously developed, but the unique basic design has always remained. Thus, the chic MT-G models offer not only a high degree of exclusivity but also the characteristic robustness of G-SHOCK. The quartz mechanism of the stainless steel G-SHOCK is protected by the CASIO cushioning system, which has been continuously perfected over the last 35 years, and to which the G-SHOCK brand owes its image as a virtually indestructible watch. The MR-G collection also stands out for its luxurious finish; the watches have a case and strap made of high-quality, DLC-coated titanium, which makes them virtually scratch-proof.

Accurate time worldwide

Thanks to innovative GPS hybrid technology, which combines energy-efficient high-performance GPS technology with radio technology (multiband 6), two powerful systems are used to calibrate the time. These two systems complement each other and thus provide the correct time virtually everywhere in the world: If available, the G-SHOCK automatically receives the radio signal in Europe, North America and Japan and in large parts of Canada, Central America and China.


Automatically on time

All G-SHOCK radio-controlled watches have a tiny antenna that receives radio signals to allow for accurate time setting. The advantages of radio-controlled watches are obvious: Once set to the correct time zone, G-SHOCK watches always show the exact local time. They receive radio signals in almost the whole of Europe - many models also receive radio signals in North America, parts of Canada and Mexico, in Japan and in China. The change between summer and winter time is automatic within Europe.


Environmentally friendly energy

The integrated solar cell technology completes the robust G-SHOCK watches: An inconspicuous solar cell on the watch face collects independent and environmentally friendly sunlight and supplies the watch with power. Excess energy is stored in a battery and released when the watch is in the dark - making the old-fashioned replacement of batteries a thing of the past. The battery is charged automatically and does not need to be activated manually. If the watch is in a dark environment for a longer period of time, it automatically switches to energy-saving mode. This provides up to 24 months of darkness reserve.


Order your G-SHOCK watch online

Do you have an eye on a G-SHOCK watch? Then don't wait any longer and order it quickly and easily from our webshop. We will process your order immediately so that you will receive your new watch as soon as possible.